About us
Welcome to the online
store of Coldest Clothing.
Established in 2016,
Coldest Clothing is a streetwear brand based in Croydon, South London,
drawing inspiration from London's street culture.
The COLDEST® range is designed by Jóel, the brain behind this brand. He is an
entrepreneur, designer and film maker; being a visual arts bursary student,
combined with his sharp eye for detail, made it inevitable that he set up his
own clothing label at the age of 12.
His pieces have been
spotted on several famous faces: Justin Bieber, TBJZL (3.8M SUBS), Young
MA, Giggs, De La Soul being a select few.
The idea was born in
2015, when Jóel struggled to find a fashionable snapback in junior size, urging
him to design and produce his own. The success of the COLDEST® cap was soon
followed by a range of garments and accessories for both adults and juniors;
the brand keeps growing.
COLDEST urban definition:
-The baddest of all
-The absolute best
-None better
COLDEST® is a
registered trademark.
KEEPIN' IT COLD™ is
our main priority.
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Office address by appointment:
Challenge House, 616 Mitcham Road, Croydon, CR0 3AA, United Kingdom.
Tel/Fax: +44 (0) 208 683 0029
info@coldestclothing.com