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About us

Welcome to the online store of Coldest Clothing.

Established in 2016, Coldest Clothing is a UK streetwear brand designed and established by Jóel Bjarni, drawing inspiration from London’s street culture.

Jóel is an entrepreneur, sharp-eyed designer and former Visual Arts bursary student who inevitably set up his own clothing label at the age of 12. 

The idea for Coldest Clothing was born in 2015, when Jóel struggled to find a fashionable snapback in junior size, urging him to design and produce his own. The success of the COLDEST® cap was soon followed by a range of garments and accessories for both adults and juniors; the brand keeps growing.

By urban definition, the adjective ‘Coldest’ describes someone as the absolute best. As a brand, we strive to create the ‘Coldest’ fashionable garments that people feel confident and proud to represent. We go beyond just ‘cool’ outfits. When wearing our brand, you should feel like the coolest in every room you enter.

Jóel's pieces have been spotted on famous faces such as Justin Bieber, Young MA, TBJZL, Giggs and De La Soul being a select few.

COLDEST urban definition:
-The baddest of all
-The absolute best
-None better

COLDEST® is a registered trademark.

Office address by appointment:
Challenge House, 616 Mitcham Road, Croydon, CR0 3AA, United Kingdom.
Tel: +44 (0) 208 683 0029
[email protected]