About us

Welcome to the online store of Coldest Clothing.

Established in 2016, Coldest Clothing is an urban street-wear brand based in Croydon, South London, drawing inspiration from London's street culture.

The COLDEST® range is designed by Jóel, the brain behind this brand. He is an entrepreneur, designer and film maker; being a visual arts bursary student combined with his sharp eye for detail made it inevitable that he set up his own clothing label at the age of 12.

His pieces have been sported on several famous faces: Justin Bieber, TBJZL (3.8M SUBS), Young MA, Giggs, De La Soul being a select few.

The idea was born in 2015, when Jóel struggled to find a fashionable snapback in junior size, urging him to design and produce his own. The success of the COLDEST® cap was soon followed by a range of garments and accessories for both adults and juniors; the brand keeps growing.

COLDEST urban definition:
-The baddest of all
-The absolute best
-None better

COLDEST® is a registered trademark.

KEEPIN' IT COLD™ is our main priority.
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Office address by appointment:
Challenge House, 616 Mitcham Road, Croydon, CR0 3AA, United Kingdom.
Tel/Fax: +44 (0) 208 683 0029
info@coldestclothing.com